Keyword Marketing - What to do when your best keywords are low demand and no supply.



Keyword Marketing - What to do when your best keywords are low demand and no supply.

I am answering random questions today...

(NOTE: This question, and my answer, is referencing a software program, "Brainstorm It by SBI", that both me and the question asker use.)


Niche Depth Question

 #1365273  by Norene
 18 Feb 2017 13:14

Hi - I've read and re-read the Action guide through Day 2 and run the numbers, etc., and I think I'm pretty happy with my Site Concept. I do have a question, though, before I forge ahead. 

In the discussion of Niche Depth, the guide says "Fourth, how low does the Demand go? If it drops to 1 or 5 or 10 for a lot of keywords, then the Site Concept may not have enough to sustain it for the long run." 

My Site Concept does pretty well on most other measures - it has a reasonable number of keywords with higher demand, and a supply that is probably manageable (just a tad higher than the sweet spot, but not too high). However, it also has a couple hundred keywords with demand below 50. 

Until I got to the sentence cited above, I thought, fine, I just won't use those keywords. But now I'm wondering if they are a sign that my Site Concept is flawed...?

I'm still not sure I understand why the existence of keywords with demand under 50 would be a problem as long as there are a reasonable number of keywords with higher demand (the ones I would actually be using for my site). I guess I'll forge ahead and see if it makes more sense as I get farther along in the action guide. 

 I think I am going to go with the other measures for the most part, not concerning myself too much with how many keywords have demand under 50. If I factor those low-demand keywords out, it appears that I have many more good keywords than I know what to do with. We'll see. Definitely a learning process! 

Can anyone help me understand this better? Thanks!













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