Internet marketing is not my niche, but I end up talking about it on my site, because I built my site myself, and it's an author home page, and I end up being asked by other authors how I, as an author do seo, internet market, web building, etc. Most authors want to have a website or blog, but then have the feeling of "OMG! I'm an author not an SEO expert, I don't know what I'm doing!" So they seek out other authors who did their own sites (as opposed to the ones who hired someone else) to ask: "How did you do it?"
So... for me, the way I deal with it, is, to simply answer their questions and say outright: "These are the steps I took. Here's the things I did that worked for me. Here's the things I did that didn't work for me. Here's why I think these worked and those didn't."
I don't tell them that my way is the only way, and I don't hype it up with sales pitches or anything. It's just simply: "Here's what I tried and here's my results"
It's 100% transparent, nothing hidden, nothing faked, my failures right there alongside my successes, along with the "did this even doing anything at all?"s. Screenshots of my numbers where applicable. Links to the tools I used. Just the things I did with the results I got.
I also point out that they may not get the same results I did. There's no "I guarantee if you do this, this is gonna happen!"
Everybody has to start somewhere. I started keeping track of my results for various stuff on a blog back in 2003. So, a lot of my pages link out to charts and stuff on that blog, because it gives a fuller view of my long term journey. But it also shows others, exactly where I started. They can see my very first attempts at this and that, my many failures, my first successes, etc.
Basically what I did was I kept an online diary of everything I did online, so whenever someone asks "So, where exactly did you try this and where can I see proof of your results?" I can just give them the link to the original blog or one my old pre-SBI sites (all of which are still online in their blinking 1990s moving text glory! LOL! ) People can actually see my very first attempts, and my blog entries that go with them, and see the whole: "So I'm going to try this affiliate and see how they work out, here's what I'm gonna do"... then a few months later another post with: "So it's been 6 months and here's what my results were..."
I mean, sure, it says up front that I'm not an expert, but it also says up front, that I'm transparent with my results and am showing people my own results so that they don't have to make my mistakes.
Everything I learned about SEO and internet marketing is all just self taught through trial and error. I never took any courses, classes, or workshops, never read any books or reports, never had any teachers, caches, or mentors. So of course doing it all on my own means I made lots of mistakes too. Just did it by trial and error, learning from my mistakes and trying something new to see what it did.
There is no shame in learning as you go and posting your progress along the way. In fact, I think doing it that way even lends to your credibility, because you leave an "online paper trail" of your progress.
As opposed to someone who just puts up a site, claimed to be a success, and then when someone says "so what site did you have before this new you just started. What one was it that succeeded?" and they answer with: "This is my first site, I thought if I wrote about success I'd become successful".
Well, that there is a scammer. They did not succeed like they said they did. They lied to try to convince you that they were a success, so you would invest money in them.
The definition of a scam is:
Well, if you put up a site and say something like:
"This type of SEO works, pay me $$$ and I'll tell you how!"
When in fact you have never tried that type of SEO yourself and can not prove it works... that then makes you a scam artists by the definition of the word. You have no experience to show them your method works. You have no list of older sites that you already tested these methods out on first.
On the other hand, when you put up a site and say something like:
"This type of SEO works. Look here at my site I built 5 years ago. Look at the results. Look at this other site I built 2 years ago. See the results? Look now at this new site I started last month...results already! Pay me $$$ and I'll tell you how I did it!"
Well, now you have experience and proof to show to your clients, because you've tested it out yourself on your own sites, before starting this new site to sell your services on. Now you are an expert and not a scam artist, because you are selling them information on how to get the type of results you did.
So, as you can see, the difference between the expert and the scammer, is the expert, spent years of trail and error, testing and learning and building lots of websites to find out what worked and what didn't, and then shares his knowledge. The expert desires to teach others how to succeed. Money is an after thought. The expert takes the long, slow road to success, and strives to help others succeed with him.
While the scammer, thinks only about the money he can make, so skips over the training and learning, and just jumps into to selling something he knows nothing about and can not prove will work. The scammer cares nothing about helping his clients and cares only about how much money he can make for himself. The scammer seeks to get rich quick no matter what he has to do or who he has to hurt to get to the top.
In the end, the scammer never becomes an expert. And once the money runs dry, he drops this scam and finds a different scam. While the expert keeps chugging along through thick and thin, even if he has to go years without income from it, because he knows the more he learned, the better he'll become, and in the long run, his expertise will take him higher then he could ever imagined.
The scammer doesn't keep track of his progress, instead, steals other people's results and photoshops charts to match his site's name. He doesn't write his own blog posts and instead scraps and respins content the experts wrote.
The expert on the other hand, keeps track of everything, documents every step of the way and has lots of evidence and proof of both his successes and his failures.
Even long before he becomes an expert... in his early years, while he's still and amature just learning the ropes, he documents everything, so when the day comes that he is deemed an expert, he had the proof to show how he got to where he is.
Even if you are just a beginner, you can still offer advice.
Offer advice from a beginners point of view. Write articles with titles such as:
There is no shame in being a beginner, and in some ways it makes you better then the expert, because you are less intimidating to others who are also beginners.
People like seeing work in progress and seeing actual results from actual tests you ran yourself.
Well, that's the way I did it at least. I just let myself be the beginner I am, and posted my results. I'm far from an expert, but, also far from a beginner, but it didn't happen over night. I've been tracking SEO and Internet Marketing across all my blogs (32) and websites (200+) since 1997. I started doing it, before most of today's SEO "experts" were even born! LOL!
So in some ways I suppose you could say I was an expert, just by the amount of years I've been doing it. But I don't feel like an expert. I think SEO changes too often and I don't focus on it enough or do it professionally, so I'm just a self-taught person who dabbles in it. But, I've always share what I was doing and what my results were along the way, partly to compare notes with others and partly to help others so they avoided my mistakes.
So, then, when people today (other authors) come to me and ask, how I built a site on my own, what I did with SEO and internet marketing, I just tell them what I did. It's perhaps less "professional" method then what someone looking to be an expert might want to do, but it's 100% honest, and no scams needed, because people can see you and your results for what they are.