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Author Branding: Brand Yourself And Your Work



By Wendy C Allen

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byu/ElectronicTheme8163 from discussion
inwriters

FR NEED HELP!
Just let me know your suggestions or you think i need to keep in mind or do anything in the journey.
I'm at the basics, But working to upskill in the SEO field through creating ai blog post with my modifications in the content. I'm looking to create me as a personal brand on the social media in the field with journey of my every step to forward ! I'm just also looking to work on my agency's SEO.

>I'm looking to create me as a personal brand

No one becomes a personal brand until AFTER they are famous.

To become famous you FIRST have to do something noteworthy.

People do not follow average Joe's. People follow someone interesting. Someone different. Someone who stands out from the crowd.

So to build yourself as a personal brand, your first step is to do something fan worthy. Do something to make people want to be your fan.

Take authors for example.

Many people have an idea, but few write it down.

Of the few who write it down, even fewer ever go on to flesh it out.

Of the few who flesh out their idea, even fewer ever go on to finish writing it.

Of the few who finish writing their book, even fewer go on to edit it.

Of the few who edit their book, even fewer go on to publish it.

Did you know that over four thousand books are published every day on Amazon KDP?

Did you know that there are more than twenty million authors on Amazon?

Did you also know that since Amazon started KDP in 2007 that there have been fewer than one thousand authors who sold more than one hundred thousand books?

Did you know that the average traditionally published book will only ever sell five thousand copies in its lifetime?

Did you know that the average self published book will only ever sell five hundred copies in its lifetime.

Did you know that there are over twenty million authors on Amazon whom have YET to earn their first one hundred dollar payment? And many of them have been published for over a decade now?

Did you also know that since 2010 I have sold over ten MILLION copies of my books, and I am in the top 7% highest selling authors in the world?

Did you also know that unless you read Yaoi, you probably never heard of me or my books, in spite of my being one of the top one thousand highest selling novelists of all time?

Why is this possible?

Branding.

Narrow focused targeted branding.

I don't target my brand towards EVERYONE because most people will have ZERO interest in my brand.

But within the community that DOES want my brand, they know me by my brand.

What do people think of when they hear my name?

PINK.

They think a pink Volvo, a pink Dodge Sportsman Motorhome, a pink website, a transvestite Elf who wears pink dresses, a serial killing pink unicorn who eats Humans and skewers their skulls on his horn, pink book covers, pink, pink, pink, pink, and more pink.

When my fans line up at conventions and book signings to meet me, what do they expect to see?

PINK.

Flamboyant pink extremes. Me wearing rhinestone encrusted pink silk, massive pink hats, gigantic pink hoop skirts, and me CosPlaying The Pink Necromancer.

Pink is my brand.

2028 will be the 50th anniversary of my first book featuring The Pink Necromancer.

I've spent almost five decades making PINK, eye popping day glow trimmed bubble gum pink, my brand.

After pink, what else do people think?

Elves and Unicorns.

NBQuaraunBoomFuzzyCandyUnicornscreenshot3.png

I'm the world's top authority on Elves and Unicorns, and I have been since 1978.

For five decades people have come to me to ask for advice on how to write Elves and Unicorns, how to create Elf and Unicorn characters, and how to build Elf and Unicorn societies.

THAT is my personal brand. I am the world's number one go to expert whom new wannabe young writers contact when they want to know how to write anything related to Elves and Unicorns. And they know to find me by looking for my pink EVERYTHING.

Pink, Elves, and Unicorns THAT is my personal brand.

BUT… outside of the Yaoi community, you likely never heard of me at all. And yet, I have sold over ten million books.

I am not a well known or household name, but I have sold more books than the average New York Times list best-selling author will ever sell in their lifetime.

Why?

How?

By knowing exactly WHO the people who want my products are and targeting ONLY them.

It would be a waste of marketing money for me to mass market my books or my brand to the general public, because the general public is going to be largely uninterested in me, my brand, or the products my brand sells.

There is no point in tossing my brand in front of people who would never touch it with a ten foot pole. And THIS is WHY I sell books in leaps and bounds, while so many other authors flounder.

Because I am well aware that my product (Gay Romance novels about Gay Elves dating Gay Unicorns) is NOT for everyone. So, I do not market it to everyone.

They buy ads on Amazon and Facebook and dump tens of thousands of dollars into telling the general public mass market readers of Amazon and Facebook book about their book, and wonder why they got no sales.

The answer is simple. Their personal brand is not something the general mass market public is interested in.

You don't market Romance novels to Dark Souls gamers.

You don't market decon to pet rat owners.

You don't market Volvo parts to Chevy drivers.

You don't market a butcher shop to a vegan.

Knowing your audience is an integral part of personal branding.

You can not build yourself up as an in demand brand that people want, until you first know what it is people want. But, you also have to realize every sub culture in society has different wants and needs.

If your personal brand is heavy in black lace Vampire Goth Fashion, you'll not find many followers by pushing ads in front of the pink glitter BarbieCore crowd.

You have to decide WHAT exactly your personal brand is.

Your personal brand is YOU.

Okay. But who ARE you?

And WHY should people care?

Figure that out first.

Next figure out WHO cares about the type of brand you are.

Then, figure out WHERE that type of person hangs out.

This is what I did. I made myself a personal brand. I built an identity. I created a product. I researched who wanted that product. I tailored my product to meet their demands. Then I strategically placed my product ONLY on the locations those types of people hung out.

I did not waste my time or money, trying to get my products in front of everyone, everywhere.

Personal branding is not about trying to get your face in front of EVERYONE everywhere. It's about getting your face ONLY in front of the type of people who are most likely to be interested in what you have to offer.

Trying to be everything to everyone in every place is going to cause you to crash and burn big time.

You need to narrow focus WHO you plan to sell to, figure out what you can provide that they ACTUALLY WANT,and only then can you start figuring out how to brand yourself in such a way that they will prefer you over your direct competitors.

Personal branding is about getting your face in front of the right people, in the right places, at the right time.

What I mean is, you have to BECOME what the people of a SPECIFIC GROUP want.

If you try to please everyone, you'll end up satisfying no one.

So, BEFORE you can become a personal brand, you FIRST have to figure out what you have, what you can provide, and then you have to figure out who wants what you have, how will you provide it to them. And target ONLY THAT ONE GROUP OF PEOPLE.

EelKatAsQuaraunPinkNecromancerPortCon2016bannersbi640.jpg

Who are YOUR people?

What do YOUR people want from you?

This is how you become a personal brand. By providing people with what they want. By doing it in such a unique to you alone way, that they can not get it from anyone else.

The reason so many brands fail early in their startup phase is because they spend too much time thinking about me, myself, and I, instead of thinking about how they please others, how they can serve others, what they can give to others.

Remember, people are just as selfish as you are, your audience DOES NOT care about you and they never well. Your audience ONLY cares about what they can mooch off of you, and if you are too busy trying to meet your own needs, to meet their needs first, then you'll never earn an income and your needs will never be met.

THAT is the number one reason for EVERY business failure.

They focus on me, me, me, me, me, me, and oh yeah, me. They forgot to focus on their audience. **Your content is NOT for you. Your content is for your audience.** If you put this idea front and center in your mind, and keep it as your primary motto while planning your career, you will already be leaps and bounds ahead of more than 80% of other startups.

Keep telling yourself **Your content is NOT for you. Your content is for your audience.** Tell yourself this every step of the way.

Why?

Because if you want to become a personal brand, you need to become a person whom other people WANT to follow. And you do that by satisfying THEIR needs NOT your needs.

>creating ai blog post with my modifications

And newsflash, if you are using AI to write your blogs, then you haven't got a clue what a blog even is. Heck, if you are using AI to write blog posts, I seriously doubt you know what the phrase personal brand means either.

When I land on a blog I expect to see actual blog posts aka logs written by the blogger. Traditionally a log is a daily update in a journal of a ship's captain, to keep track of daily events, news, changes in weather, ect. Logs are meant to inform the reader, traditionally to inform the crew of information in case the ship's captain becomes ill and someone else needs to take over the ship, they can read the captain's log and see exactly all the information they need to know to keep the ship operational.

A blog is based on that concept.

A blog is a place where a person posts daily updates on a topic affecting their life. For example a dog groomer blogs daily logs about the dogs her clients bring in, an aggressive chihuahua that needed to be sedated to get his nails trimmed, a giant newfoundland who broke her grooming table, her supplier sent the wrong shampoo... readers return each day to get the daily gossip of who's dog is going to do what next.

If you are a car blogger, I'd expect to see an auto mechanic talking about which car his clients brought in today. The 1987 Honda Civic with 300k miles, the 1991 Volvo with 2.5million marbles glued to it... as a builder of art cars, a builder of Monster trucks, and restorer of antique cars, (I am EelKat) I would be very interested in reading the daily logs of an auto mechanic but... I have ZERO interest in reading generic dime a dozen crap an ai spit out.

You will not succeed in being a personal brand if you are not a practitioner of what you preach, because you will have no clue if ai is preaching inaccuracies. If you are a car blogger and you have some hugely inaccurate info that people like me who actually repair cars are going to notice, this will kill your personal brand fast... this is why ai fails... because most people who use it are not well enough informed via personal hands on experience in their topic to fact check it.

Personal branding works, when readers have a reason to actually read your daily logs about your daily job in your daily life. TO FIND OUT DEEPLY PERSONAL INFORMATION ABOUT YOU PERSONALLY… **THAT IS WHAT BEING A PERSONAL BRAND MEANS!!!**

If you are a personal brand it's YOUR REAL FACE in the blog.

If you are a personal brand it's YOUR REAL FAMILY in the blog.

If you are a personal brand it's YOUR REAL HOUSE in the blog.

If you are a personal brand it's YOUR REAL CAR in the blog.

PERSONAL MEANS YOU ARE THE TOPIC!

PERSONAL BRAND YOU ARE THE BRAND!

Remember it's not a blog is it's not a diary of your daily life.

There is an awful people out there who try to scam people by calling content writing blogging. But content writing is NOT blogging.

Writing articles about niche topics is NOT blogging.

A blog is an online daily web log of your offline daily life. That is the definition of a blog.

And no AI can write your daily life for you.

And it's not a personal brand, if you are not the primary product before promoted.

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EelKat as Quaraun the Insane CosPlay PortCon 2016 Elf Wizard Pink Necromancer


Think about this: you are not the AI.

The AI is not YOU.

If you are using AI the blogs are NOT personal.

If the blogs are not personal, you are NOT a personal brand.

What you are talking about doing is not personal, not daily updates of your career, your life, your family, your hobbies, and so readers have no incentive to return each day. No incentive to become fans of you.

And without fans, you gain no followers.

Without followers, you do not gain brand recognition.

Without brand recognition, you do not become known as a personal brand.

If all your site is generic dime a dozen links to products, that does not build brand either, because why would anyone buy random products off some no name randos page when they could buy those same products from a store that they trust, like Amazon or Walmart?

Having AI help you write your personal experiences is one thing... Having AI spit out generic random crap is another thing entirely.

If there is nothing personal about your site, that's going to turn people away.

If you are going to be a personal brand, you need things you are known for. What color do you always wear? What phrase do you always say? What things do people think of when they hear your name?

When people hear my name, they think three things: pink, Elves, and Unicorns. What are the three things people think about when they hear YOUR name? However you answer that question, those 3 things are what you should be incorporating into your personal brand identity.

What do people think of when they hear Iris Apfel? Big round glasses. She made the huge, chunky round glasses she wore, her brand. Today at age 102 years old, she's also one of the world's top fashion eyeglasses fashion designer now, known for what? Designing the biggest, wildest, chunkier, mega huge round Eyewear out there. She did not start out as a designer of eye glasses. In the 1950s she was an interior decorator. But she wore those huge glasses, and those glasses became her brand, people could never remember her name, but they always remembered her glasses and they'd say “hey, you remember that fashion designer from the 1950s, the woman with the big round glasses, you know the one they designed the Incredibles character to look like?” Her huge glasses became so much a part of her brand, that she switched from interior decorating to designing fashion eyeglasses.

Iris Apfel is a perfect example of a personal brand. A woman who took a single detail about herself (her huge round glasses), ran with it, made it the central focus of her personal brand, and now there isn't anyone on the planet who hasn't at least heard of “that fashion designer with the big round glasses”, even if they don't know her name or anything else about her.

Now think about your AI blog.

Is that REALLY what you want your personal brand to be known for? Do you want people to know you as “That blogger who uses AI”. Think about it.

Unless you use AI to do something insanely original and extremely unique, no one is going to respect you enough to follow your blog.

If you want to be a personal brand, you NEED to be writing about YOURSELF. No AI can do that for you, because no AI knows who YOU are on a deeply personal level.

Hope this helps you out. Good luck with your project!