Another blogger here. I see blogging questions get asked here every once in a while and I tend to answer them and many others do too. Never seen blogging not being included around here, as this sub is for all writing forms, fiction, non-fiction, print, digital, long form, short form, scripts, poetry. I think as long as it's related to writing you're good here.
I started my blog in 1996, and it evolved over the years changing hosts, was on Blogger for a while, spent the longest amount of time on WordPress, but after reaching 6,000+ posts WordPress servers had serious trouble keeping it online (they are not made for large sites like mine got to be, most blogs rarely even read 500 pages.)
Today, (since 2013) my blog is no longer in "blog format" but is now a stand alone website hosted by SBI, and I'm now at 10,200+ pages, mostly articles on how to write Elves, wizards, and fantasy novels and how to make CosPlay costumes. (it's here if you want to have a look and see how I've got it set up, https://www.eelkat.com maybe it'll give you ideas for what you can do with yours?)
I'm considered a "content writer" or "content marketer" today, because of the way I write most of my blog posts just on two basic topic now (writing fantasy Elf wizards in novels and making costumes of fantasy elf wizards)
Basically I started my blog because I'm a novelist and CosPlayer and people would ask me to write up instructions on how I made my CosPlays and how I created my characters for my novels, thus how the two topics got decided on. I never intended it would get as big as it did, nor did I expect to to end up becoming a full time income for me. I do it full time now, publishing 2 to 3 articles a day, most days (about 4,000 words each article usually, so around 12,000 words a day).
I wasn't doing it daily at first. I was barely posting one day a week at first. Very sporadic. My views didn't start to pick up until I got into both a daily posting schedule and posting on one topic constantly instead of every topic under the sun. When I started, I'd post about EVERYTHING, recipes, cat photos, book reviews, movie reviews, political rants, here's what I did today... all over the place. You never knew what to expect. And it's be 1 post this week, 3 posts next week, 2 posts the week after. Very sporadic.
After I started posting every day like clockwork, and posting only on the topic of writing and CosPlaying fantasy elf wizards, then I started getting a steady following and people coming back every day.
I get on average 70,000 visits a month now... a far cry from when I started, when I used to get excited if 10 people viewed my blog this week! LOL! It seemed like it took forever to start getting 100 views a month and now I'm getting 1,000+ a day.
For anyone just starting out, my advice is pick a topic you are passionate about and can find ways to discuss on a daily basis, and just post a new post about that one topic, every single day. Do it consistently daily, one topic for about 6 months or so, and you'll start to see a small following, after a year of this the following will start to snowball, and by 3 years of daily posting on a single topic, you'll suddenly have more traffic and readers then you ever thought possible. Daily posting and a narrow focus of just one topic you are passionate about is the key to successful blogging.
Good luck and have fun. And that's important too. Be sure you pick a topic you find fun to write, otherwise you'll get bored after 20 or so daily articles about it.