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Re: need help on google analytic bounce rate




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Hi all,

I am now learning on google analytic.. and need some help on bounce rate show in google analytic.

To my understanding, bounce rate for page A means that a visitor visit page A of my site, and he leave from page A directly without visit my other page - etc - 100% bounce rate on page A = say 100 page view on page A, and 100 of them is leaving the same page directly without click on to my other webpage.. right?

Just wonder , if my page A do not have other text link on the page content itself ( just having the navigation bar ), so shall i add text link in my content page to my other relevant page.. to reduce the bounce rate? ( but of course need to be relevant )( or else if visitor do not click on navigation bar ... = 100 % bounce rate for page A?

Thanks for your help.

regards,

Hipi








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koh from tupperware-guide.com wrote:Hi all,

I am now learning on google analytic.. and need some help on bounce rate show in google analytic.

To my understanding, bounce rate for page A means that a visitor visit page A of my site, and he leave from page A directly without visit my other page - etc - 100% bounce rate on page A = say 100 page view on page A, and 100 of them is leaving the same page directly without click on to my other webpage.. right?




I'm not entirely certain about bounce rate info, so some of this may be wrong, if somebody knows different please correct me, because I'm still learning bounce rate info myself and am not certain I've understood it correctly.

but...

my understanding of the meaning of the bounce rate is this... looking at pages from my own Google stats page...

Okay, I picked 3 pages based on bounce rate, using one that has 100% bounce rate, one with 50% bounce rate, and the page that has the lowest number bounce rate which was 14%

Page A =
Page views: 1(0.00%)
Unique pageviews: 1(0.01%)
Ave. Time on Page: 00:00:00
Entrances: 1(0.01%)
Bounce Rate: 100.00%
Exit Rate: 100.00%


Page B:
Page views: 5,240(23.71%)
Unique pageviews: 3,603(22.11%)
Ave. Time on Page: 00:01:48
Entrances: 2,684(21.14%)
Bounce Rate: 51.19%
Exit Rate: 50.31%

Page C:
Page views: 19(0.33%)
Unique pageviews: 9(0.20%)
Ave. Time on Page: 00:09:52
Entrances: 7(0.21%)
Bounce Rate: 14.29%
Exit Rate: 31.58%

So, my understanding of how you translate what these numbers mean is this:


Page views: = how many times that page was viewed today
Unique pageviews: = how many individual people/ISPNs visited that page today
Ave. Time on Page: = how many minutes they stayed on the page to read the article after the page finished loading
Entrances: how many of those people entered this page via the Google search engine (as opposed to clicking to it from a link)
Bounce Rate: how many people LEFT/CLOSED the page BEFORE it had time to finish loading
Exit Rate: how many people left your site after reading this page (as opposed to clicking through to another page)

The above info, is what Google explained in their help blog about how to read the stats.

So, in other words... taking the stats from the 3 above pages...


Page A =
Page views: 1(0.00%)
Unique pageviews: 1(0.01%)
Ave. Time on Page: 00:00:00
Entrances: 1(0.01%)
Bounce Rate: 100.00%
Exit Rate: 100.00%

Page A was visited by only 1 person. That 1 person spent 0 seconds on the page, because they closed it before it had time to load, thus the page has a 100% bounce rate, because 100% of the people visiting the page, closed it without giving it time to load.

Page B:
Page views: 5,240(23.71%)
Unique pageviews: 3,603(22.11%)
Ave. Time on Page: 00:01:48
Entrances: 2,684(21.14%)
Bounce Rate: 51.19%
Exit Rate: 50.31%

Page B was visited a total of 5,240 times, but was only visited by 3,603 individual people (meaning some of them returned to the page more than once and/or refreshed the page). Together those 3,603 people each spent an average of 1 minute and 48 seconds per person on the page. 

However, of those 3,603 people, only 2,684 of them entered the page via searching on Google (the remaining 919 people came via clicking on links).

But, of those 3,603 people, 1,844 of them closed it before it had time to load, thus the page has a 51.19% bounce rate, because 1,844 (3,603x51.19%=1,844) of the people visiting the page, closed it without giving it time to load.

Meaning that of the 3,603 people who visited the page, only 1,759 of them (3,603-1,844=1,759) actually waited for the page to load, and actually viewed/read the page.

The exit rate of page B is 50.31% meaning that of the 3,603 people, 1,812 of them (3,603x50.31%=1,812) left my website completely, after viewing this page, while the remaining 1,791 people (3,603-1,812 =1,791 ) clicked a link on my site to visit a second page of my site instead of leaving/exiting my site.

Page C:
Page views: 19(0.33%)
Unique pageviews: 9(0.20%)
Ave. Time on Page: 00:09:52
Entrances: 7(0.21%)
Bounce Rate: 14.29%
Exit Rate: 31.58%

Page C was visited a total of 19 times, but was only visited by 9 individual people (meaning some of them returned to the page more than once and/or refreshed the page). Together those 9 people each spent an average of 9 minutes and 52 seconds per person on the page. 

However, of those 9 people, only 7 of them entered the page via searching on Google (the remaining 2 people came via clicking on links).

But, of those 9 people, 1 of them closed it before it had time to load, thus the page has a 14.29% bounce rate, because 1 (9x14.29%=1) of the people visiting the page, closed it without giving it time to load.

Meaning that of the 9 people who visited the page, only 8 of them (9-1=8) actually waited for the page to load, and actually viewed/read the page.

The exit rate of page C is 31.58% meaning that of the 9 people, 2 of them (9x31.58%=2) left my website completely, after viewing this page, while the remaining 7 people (9-2=7) clicked a link on my site to visit a second page of my site instead of leaving/exiting my site.

-------------------

I have often found myself confused on the bounce rate, because so many so-called MLM "gurus" give so much varied and extremely different advice as to what exactly it is and means. So I finally decided to just go read Google's help blog to see who was right and... it appears that none of them were?

The info as I just explained it, was how it was explained in Google's Help blog, which surprisingly, explained the bonce rate as meaning something almost entirely different then from what nearly every MLM guru was saying it meant! That really surprised me, because like you, I had thought it meant how many people left the page without clicking a link, but Google's help blog says no, bounce rate is how many people "bounced from your site before the page even had time to load" thus they never saw your site at all.... while exit rate, is the one that means how many people left your site after reading it, because they did not click a link to another page.

Google also explained that high bounce rates (people leaving before the page loads) is usually caused by the page having issues of slow load times and that if a page had a higher then 75% bounce rate (75-100) then it was an indication of issues with the page loading slow, which needed to be fixed by the webmaster (us). They recommend checking if the page had lar