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By EelKat Wendy C Allen

How different are the three lists for one keyword topic?

Let's look at the one that makes up the bulk of my Google search traffic, from non-local readers:

writing fantasy novels (my site's TRIADARY [3rd] topic)
The High Bid Rate List
Top 10 Bid Rates On May 11, 2017

  • fantasy books to read $16.61
  • write novel online $9.23
  • science fiction writing $8.28
  • fantasy writing ideas $7.40
  • creative writing $7.02
  • novel writing format $6.42
  • writing novel tips $5.96
  • fantasy fiction publishers $5.92
  • writing fantasy $5.82
  • fiction writing classes $5.41

In this topic, there are no bids higher then $16, but the nearly the full first 100 keywords are $2 or more, and, you'll also notice that for most of the keywords their are 10k to 1million people searching for them each month, and yet most of these keywords are bringing back very low competition of a 1k or fewer sites covering that topic, making it a high demand, low competition, yet high paying topic.

The results also came back with more then 700 keywords meaning you can write at least 700 page for your website before running out of topics.

writing fantasy novels
The Search Rate List
Top 10 Most Searched For On May 11, 2017

  • book $0.91
  • writing $1.85
  • fantasy $0.34
  • novel $1.99
  • how to write a book $2.08 
  • how to publish a book $5.54
  • writing a book $2.26
  • how to write a book $2.08
  • how to publish an ebook $2.97
  • christian publishers $6.28
  • e publishing $2.86

This topic has many keywords getting 100k to 1 million searches per month.

writing fantasy novels
The Low Competition Rate List
Top 10 Lowest Competing On May 11, 2017

It's in this list you run into the interesting issue of keywords with no bid rates ($00.00).

You can do 2 things here.

Either you can use the first 10 on the list, regardless of lak of bidders, and hope that in the future there will be bidders (because you'll notice there are still people searching for them.)

Or two, you can skip everything with a zero bid rate and pick only the first 10 on the list which do have bid rates.

Or a third option is to do both, adding 40 keywords t your total list instead of 30.

As I often publish more then one article a day, I often use both lists, simply because I write more then 30 articles a month.

Here is the difference between both lists:

Top 10 Lowest Competing On May 11, 2017
But the top 61 keywords on the list are $00.00 bid rate

  • great fantasy writers 
  • heroic fantasy novels 
  • top ten fantasy writers 
  • sci fi book authors 
  • top 10 fantasy series books 
  • top fantasy list 
  • best written fantasy books 
  • writing historical novels 
  • famous fantasy book series 
  • fantasy books best 
  • list of fantasy writers 

The first 61 keywords on this list have no advertisers currently bidding on them, however people are searching ffor them, and bidding changes daily meaning something with zero today could have $100 tomorrow, whereas something with $100 today could have .10c tomorrow.

For that reason, I use the 0 bid keywords as well, because you never know when the bidding for a keyword will get going and you want to be there when it does.

Top 10 Lowest Competing On May 11, 2017
Using the first 10 to have bid rates

  • classic fantasy novels  $2.68
  • epic fantasy $2.14
  • best fantasy epics $2.21
  • list of fantasy book series $0.89
  • science fiction $2.54
  • best fantasy $1.75
  • all time best fantasy books $1.15
  • how to write sci fi $2.08
  • list of fantasy books $2.25
  • great fantasy series $2.60

It is important to point ut here that most of the words on this list had fewer then 100 searches in the past month. Which is likly why they are low competing... content writers tend to focus on only the high bid and high searched for lists. But rarely use the low competition list due to the extremely searchers. 

However, smart content writers know to use the low competing words as well, because these have the highest change of getting you rated #1 on page 1 of the Google search results for those words.


As you can see this now gives me a list 40 keywords long, of the primary topics I should focus on writing about this month, over the next 30 days.

Here is that full list together in one:

  • fantasy books to read $16.61
  • write novel online $9.23
  • science fiction writing $8.28
  • fantasy writing ideas $7.40
  • creative writing $7.02
  • novel writing format $6.42
  • writing novel tips $5.96
  • fantasy fiction publishers $5.92
  • writing fantasy $5.82
  • fiction writing classes $5.41
  • book $0.91
  • writing $1.85
  • fantasy $0.34
  • novel $1.99
  • how to write a book $2.08 
  • how to publish a book $5.54
  • writing a book $2.26
  • how to write a book $2.08
  • how to publish an ebook $2.97
  • christian publishers $6.28
  • e publishing $2.86
  • great fantasy writers 
  • heroic fantasy novels 
  • top ten fantasy writers 
  • sci fi book authors 
  • top 10 fantasy series books 
  • top fantasy list 
  • best written fantasy books 
  • writing historical novels 
  • famous fantasy book series 
  • fantasy books best 
  • list of fantasy writers 
  • classic fantasy novels  $2.68
  • epic fantasy $2.14
  • best fantasy epics $2.21
  • list of fantasy book series $0.89
  • science fiction $2.54
  • best fantasy $1.75
  • all time best fantasy books $1.15
  • how to write sci fi $2.08
  • list of fantasy books $2.25
  • great fantasy series $2.60

You will notice that in June, if you search to create this list again, the keywords will be different then they are now in May, as well the bid rates, as these change daily.

Around holidays you'll see things like "Christmas romantic fantasy" or "Santa Claus myths" show up on this list.

In August you'll see search terms like "top 10 fantasy beach reads"

When Harry Potter books or movies are in the news, you see search terms like "Best Harry Potter movie" or "list of Harry Potter wizards" on this list.

Because the search terms and bid rates change on a daily basis and follow current search trends of the season, it is best practice to check these lists (on Google AdSense Keyword Planner Tool) at least once a month, so that you are always writing new pages that of of fresh current trends within your topic.

Please note that meta tag keywords are not the same thing as on page keywords.

While on page keywords help Google bots determine what your page is about, they ignore meta tag keywords entirely as though they wee not there at all.

An important thing to keep in mind is that Google DOES NOT rank your site based on meta tag keywords. Since 2007, Google has not used meta tag keywords as part of the ranking system.

Keyword meta tags are NOT read by Google bots and they haven't been for over a decade now.

Bing on the other hand DOES still use keyword meta tags for ranking.

It is best to use keyword meta tags for Bing, Yahoo, and DogPile search engines as they do still use those, but know at the same time that added meta tag keywords to your headers DOES NOT increase your chances of getting higher on Google's search results.

There is a trend the past few years of sites removing their meta tag keywords based off the fact that Google no longer uses them. Then they immideatly report a decrease in traffic and asume they got hit by Panda.

No. What happened was that by removing the keyword meta tags, you inadvertently unindexed yourself from Bing and Yahoo who do in fact still use keyword meta tags to find your pages.

Bing's index "rebuilds" itself every 10 days. If you are on it last week, that doesn't mean you are on it next week.

Bing sends out the crawler bot about every 10 days to reupdate it's index. If you have removed your meta tags, the Bing bot will not find you and your page will not be in the new index.

If you want to be in the Bing index, you need to not remove those keyword meta tags as their crawler spider still relies on them to find your pages.

Remember there are more then 50 "big" search engines out there and hundreds of smaller ones.

Not every one uses Google.

And Google is the ONLY search engine that does NOT use meta tag keywords to index you.

For every search engine that is not Google, nothing else matters if you don't have keywords. You could have the best articles under the sun, but without keywords, search engines are just going to treat you like you do not exist.

To add keywords, go into the header section of your site and add the following snippet to your code:

<meta name="keywords" content=" tag 1, tag 2, tag 3, tag 4 , tag 5, tag 6, tag 7, tag 8 , tag 9, tag 10, tag 11, tag 12 , tag 13, tag 14 , tag 15, tag 16, tag 17, tag 18 , tag 19, tag 20">

Change TAG 1 to your primary keyword, Tag 2 to your secondary keyword, etc.

Having keywords on your site is ABSOLUTELY ESSENTIAL to getting Bing and Yahoo bots to notice your site. Without them, they can't even find your site, let alone index it.

Also, a lot of search engines require you submit your site map to them before they'll index you.

The biggest sites on the planet, with the most traffic, are the ones who have done the work have had their site maps indexed by as many as 800 different search engines.

If you want more traffic, seek out the search engines and start submitting your site map to them.

Your site map is your RSS feed address. It'll end in .xml instead of .com. 

For example, mine looks like this:

http://www.eelkat.com/author.xml

Every website has one, though few web masters are aware of this or know where to find it. It'll be in different locations depending on your host. If you can not find it, search your web hosts help section. They should have an article telling you where to find your .xml feed for your site.

The fastest way to get indexed by both Google and Bing, is to contact them directly, and submit your .xml feed to them. Once you have done this your site will be automatically updated every time a bot goes out, and as a result your new pages get indexed in a matter of hours instead of waiting weeks.

Keep in mind that it can take Google up to SIX MONTHS to index a page of your site unless you contact Google directly and submit your page. If you have not done so, you have to go to Google Analytics, create an account (will have same log in as your AdSence) and make sure that the Google Analytics code is properly inserted on your site. If the code is showing in your Google dashboard as "verified" you're all set and you just have to wait for Google to start indexing.

If your site is verified, nothing much else you can do but wait for Google's RankBrain to notice you.

You can speed up the process by manually submitting each link to each page of your site to Bing Analytics.

Google does not like Bing indexing a site before they do.

I'm not sure why, but direct pinging Bing, triggers the Google bot to head right for your site within 24 hours. 

It appears that Google's bots run scans of Bing's index looking for any new page Bing has added to immediately cross ad it to Google as well. I'm not sure how this works, all I know is it does, so now I ping Bing every page I make soon as it's published, which adds it to Bing and Google at the same time, usually within minutes of it having been pinged. It's the fastest way I've found to get indexed.


Also, it's common for web masters to assume that if they are not getting high traffic, they must have been penalized by Google. However rarely is that the case.

The way to tell if Google flagged your site is simple:

#1: check to see if you got an email from Google telling you they have unindexed your site. Yes. Email. They will ALWAYS send an email to the web master 30 days before unindexing your site, giving you a list of what's wrong and a chance to fix it.

#2: Check you search results in BOTH Google Analytics AND Bing Analytics. You should see similar search trends on both. If your site was ACTUALLY flagged by Google, you will see a stark drop in Google traffic but NOT on Bing traffic. If you have lost traffic on BOTH Google and Bing charts, then your lack of traffic has nothing to do with Google blacklisting your site and is instead something to do with seasonal trends, and will thus pick up once your topic becomes popular with searchers again.

Google doesn't allow us to tell you our RPM or CPC or CPM (the numbers that tell you just exactly how much each click is worth, what the advertisers are bidding to get listed on our site, and actual pay per click) So I can't tell you how much money I make on AdSense, due to ToS agreement. But, you can see my click rate and the bid rates of the topics this site covers. You can do the maths yourself.

What I find as "best practice" based of my own experiance, is to create a new page for your site daily or almost daily (4 a week seems to work well if you can't do daily) and have each of those pages focus on keywords in this manner:

  • Every week, create 1 page that uses a $20+ keyword
  • Every week, create 1 page uses a keyword that gets searched for 1 million times per month
  • Every week, create 2 pages that uses a LOW competition keyword with mid range bids ($1 to $5 bid rates)
  • Every week, create 3 pages that uses a LOW competition keyword with low range bids (.01 to $1 bid rates)

This gives you a page that brings in a higher rate of traffic. (The million search keyword) On that page, put a link to your high bid ($20+) keyword page. This gives you a higher chance of getting the $122 per 1,000 page views pay rate that comes with the $20 bid keyword, even though a $20 bid keyword may normally only get 10 searches a month.

While having lots of LOW competition pages in the low to mid bid rate, gives you a higher rate of clicks faster, and even though they pay less, the higher rate of clicks means those pennies start adding up fast.

This gives you steady consistent, but lower income, combined with spikes of less frequent but much high income, in the end resulting in a full time income that you can live off of.

Also, if you find bid rates of $50, $100 or more - use them. All of them. As often as possible. In as many variations as possible.






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