EelKat Wendy C Allen - Internet Marketing Interview: Domain Name Branding: Should You Put Your Brand Name In Your URL? | Niche Marketing Content Writer Interview

Welcome to the New

YouTube | Twitter | FB Profile | Tumblr | Pinterest | FB Page | FB Group | Google+ | Myspace | Instagram |LinkedIn |


Domain Name Branding: 
Should You Put Your
Brand Name In Your URL? 

EelKat Wendy C Allen - Internet Marketing Interview:
Domain Name Branding:
Should You Put Your Brand Name In Your URL? 
Niche Marketing Content Writer Interview

/ /

By EelKat Wendy C Allen

Domain Name Branding: 
How important is it for your website address to match what you're naming your site....

Today's question about Domain Name Branding comes from...

The Warrior's Forum

[QUOTE=Nina Petrov;11075598]How important is it for your website address to match what you're naming your site or business. Like what if the name of your domain doesn't match what you're calling your business?

Is that a bad move?

Okay I'll give an example: 

The site is called: 

say the site is: Unique Services

The domain I got was:   iserv

that's not what it is but it's an example.  So would that work? I was thinking that it's an upgrade from the last domain I had which was a pw . So at least I'd be using a .com now. I figured I'd try and and see if the site even works. If it does and if at some point I want to build a grandeoso brand I could find a better domain later.


While my original answer to this question (Domain Name Branding: How important is it for your website address to match what you're naming your site....) appeared on the thread linked above, my answer here on is longer and has more detail then the one posted on the original forum.

Ads by Google

Domain Name Branding: 
How important is it for your website address to match what you're naming your site....
My Answer:

I would consider it a bad move, yes. Domain name branding is an important part of seo (search engine optimization.) You are your brand. People know you by who you are. They know your brand. Your trademarks. Your look. Your style. Your logo. Your brand name. Not having a domain name url that matches your brand is a huge mistake.

Domain name branding is also one of the few things that helps you to increase your organic search engine optimization. 

Branding is something I stepped into by accident. I had not set out to brand myself or become a brand. I had not set out to be a business or make money online. It was something that happened on it's own over the course of time.

I started using the name EelKat in 1978. When I joined the internet in 1997, I used EelKat as my username, simply because it was easy to remember and all my friends and family knew me by that nickname, making it easy for them to find me online. It wasn't a business move when I did it, because back then, I was unknown and unheard of.

Search Engine Optimized Content Writing
Self Help Books By Amazon

 Or so I thought. I would eventually discover I was a lot more well known then I realized. Since the 1970s, there have existed rumours, that I had no idea where out there, until I encountered the people who believed them.

Since 1997 I have been "EelKat" online.

2007 I started getting paid for the tens of thousands of words I wrote online each month. After 10 years of not seeing a penny and not knowing writers were paid.

Ten years of being "EelKat" everywhere, people around the internet (strangers) also started to identify me as "EelKat" everywhere, the same way offline family and friends had done.

I was EelKat everywhere.


Except for 1 place.

Can you guess where that one place was?

Right here.

I was EelKat everywhere. And nearly 20 years and 600+ social media and forum accounts all named "EelKat" later, in 2013, one of my readers asked me a very important question...

"How do I find your website?"

I answered back.


She replied back:


I said, "Because it was a location the book series I was promoting at the time (1997) was set it."

She said: 

"But I never read those books, so how would I know that? Why aren't you on instead?"

A week later I bought and transferred my old site over to it.


Because she was right. People looking for me online Google the search term "EelKat" not "SpaceDock13". 

The change of the url did amazing things to my traffic. I went from 300 page views total across ALL pages per month, to 300 page views per page, per day.

People were searching for "EelKat" not "SpaceDock13"

It was the same website.

Ads By Amazon

Same pages.

Same articles.

The only thing that changed was was renamed instead.

BOOM. Traffic that stagnated at a few hundred a month, shot off to thousands a day.



Branding has always been a big part of my life. Only thing was I didn't know it. I had no business training.

I have agoraphobia. I've had it sense I was 8 years old.

I also have PTSD. Had that since I was 8 as well.

I was born on a UFO cult compound.

They called themselves "Heaven's Gate". You might have heard of them. They killed 39 people in a mass murder suicide under the shadow of Comet HaleBop.

An extremely isolated community. Completely off-grid. Preppers. Waiting for the end of the world. They did not believe in tv, electricity, radio, plumbing, schools, birth certificates, or anything else Americans consider "normal" and I was in my 30s to 40s before I discovered the existence of most of those things. I was 31 years old before I set foot off the farm and discovered there were people out there.

The Americans (referred to by the 400+ cult members I grew up with as "The Humans" because they do not believe themselves to be Human, though I'm not entirely sure what it is they consider themselves to be.) The Americans were the most bizarre, barbaric, viscous, violent, utterly savage creatures I had ever encountered.

The Americans dress strange. Act strange. Talk strange. Do strange, often violent and immoral things, thinking them normal. They obsess with sex, drinking, smoking, and guns, while running around half naked.

The clothes of the American women are the most outlandish things I've ever encountered. More then 90% of the American female population are transvestites, with their women proudly cutting their hair short and wearing pants like men. 

American women are the most bizarre creatures I've ever encountered. Loud. Noisy. Rude. They never shut up. They never get permission from their men to speak. They talk back. They scream. They yell. I'd never seen anything like them. They are terrifying beasts, more monstrous then any monsters in fiction.

The excessively violent nature of American women did not inspire me to want further contact with them. And thankfully the FBI agrees and is currently trying to find the crazed psychopath who built a bomb, blew up my house, and cut my cats heads off.

In my mind, the Americans are viscous, violent, immoral, lewd, rude, and insane. It is how the first Americans I met branding their race.


Everything you do, brands you.

Everything you wear, brands you.

Every word out of your mouth, brands you.

Your brand is how you present yourself.

The American brand is sex, guns, and violence.


Because it's what they do. It's how they live. 

And while I saw the Americans in this light, I found that throughout southern Maine there were rumours that there existed in the forest, a strange creature they called "The Sea Witch of Old Orchard Beach" - a feral child, raised by feral cats, according to the rumours. And that her name was EelKat, and she was me.

It astounded me, the wild rumours that existed about me. The fear, these creatures, these blood thirsty, gun toting, sex crazed, violent beasts that called themselves "The Americans" had for elderly woman who had not set foot off her farm since 1978.

This is branding. I'm branded by the locals as some sort of cryptid creature, like Big Foot or Unicorns, a thing to look for ans hope to get a glimpse of, before I scurry back into my swamps in the Ross Forest.

I didn't brand myself this way. Strangers did. Strangers branded me this way, because of how I live:

I wear long dresses, and cover my head with a veil. I raise roses and l've off my gardens, never needing to go to the stores. While I have cars, I rarely use them for transportation, instead building sculptures out of them.

Moral women who don't dress like prostitute sluts are so rare in America, that Americans brand us as crazy for not parading our breasts on display.

Non-violent people who shun violence, protest guns, war, and animal abuse, are so rare in America, that we peaceful ones are branded as insane for our lack of blood lust.

Because I dress in clothes that are not trying to compete with American immorality, because I do not drink, smoke, or do drugs like the Americans do, because I prefer the company of quiet, peaceful, non-violent cats to the high strung,m temperamental, violent, gun toting Americans, because I have sex with only one man instead of falling into bed with every man on the street, for these things... I am branded as bizarre, strange, and a hermit deserving of having her house blown up with a bomb, by self righteous Americans, who left a giant white cross behind, then nailed my cats heads to a door.

But what was it that made me famous? What is the #1 brand I'm known for?

Why do people search for me and not know I'm an author?

I'm the founder of the Proctor & Gamble Boycott.

Once upon a time, I was the little 12 year old girl who went head to head against one of the biggest cooperation on the planet. 

Interview With Proctor & Gamble Boycott Founder EelKat
On The New Boycott:
The Boycott of Old Orchard Beach,
The House Bombing, Cat Murdering, Gay Hating Town of Maine

I HATE animal abusers with a vengeance.

For 40 years I've been known as the most outlandish and most outspoken Animal Rights Activist on the planet.

THAT's what people know me for and why people Google the search term "EelKat", it's also why when haters came knocking they targeted my cats and cut their heads off.

Say No To
The Ku Klux Klan

Help Us Remove The Hood Wearing 4-Door White Truck Driving, Gay Hating, House Bombing, Cat Murdering Bastards From Our Town 

Have Information?
Call FBI Agent Andy Drewer 
@ (207) 774-9322 

End The Ku Klux Klan's
Reign of Terror In
Old Orchard Beach
Help Make Our Town Family Friendly
For ALL Families

Your lifestyle is your brand.

How you treat others is your brand.

This is true of business and it is of lifestyle.

Everything you do represents who you are, what you stand for, and who your business, culture, and country are as well.

The residents of Old Orchard Beach have branded the Americans as gay-hating, house bombing, cat murdering, book banning, raving lunatics who run around in white hoods, beating up crippled elderly women while screaming "kill or be killed, all transsexuals are alike, remember Saco Shaw's" while burning white crosses in people's yards.

Eye of The Grigoi
Eye of the Watchers
Eye of God
Hand of God
Eye of Protection
Evil Eye
Gypsy Curse

Every violent act committed by one American, is another black eye in the face of ALL Americans. Because that ONE American, acts as America's representative to us non-Americans.

Business is no different. How your business presents itself, tells people what you stand for, who you are, and what they can expect from others like you in your field.

Branding, is how people see you, what they think of you, what they identify you with. And me, people brand me as "EelKat", the mysterious hermit of Old Orchard Beach.

I did not set out to do branding when I created all those online accounts all with the username EelKat, because when I created them, I had no online business. I was just using them to talk to friends and relatives in various online places, but in the course of doing so I meet several tens of thousands of new online friends, people I never marketed too, people I just talked to on forums and chats... people who over time came to know me as "Hey, that's EelKat"

And so when I did move to online business, EelKat was the brand name people knew me as. It was therefore logical for people who searched for me, to do so, by searching for "EelKat" and not anything else. In most cases the searchers did not know my real name or my book titles, so had no reason to search for me by them.

Now, back in 1997, SpaceDock13 seemed like the perfect site name because the site at the time was promoting those books. However, in the 20 years since then, my website evolved, and those books got pushed to a single page in the archive, while the site went on to focus on me, my life, my career, my books, my cars, my family history, etc. And so over time, SpaceDock13 was no longer a meaningful url for my site. It no longer made sense.

When I got my website url in 1997, I wasn't thinking about domain name branding, in fact I had never heard of domain name branding back then. I don't know, did the concept of domain name branding even exist yet back then?

The way I look at it now, is the site is an extension of my business, my career, my brand. In the entertainment industry, your stage name is your brand, your business, and thus, should be your site url as well. While any topics within your site, can be organized on a page level, via the keywords in the url.

For example:

My url is my brand name (EelKat), then each page is my keyword (

People looking for me, search "EelKat", whereas people searching for my new book, search by typing the title of the book. Having the url being my brand name, and the keyword long tail being the book name, Google sends BOTH types of searchers to the page, resulting in more traffic coming my way.

Each keyword, has dozens of relevant similar keywords, resulting in LOTS of pages about 1 topic, which in turn alerts Google to the fact that this site is about one topic, because the topic is all over the site, in headers, page titles, text body, etc, rather then just in the url.

For example, I make a page for the book series, then a page for each book in the series, then a page for each character, then a page for each question asked by readers, and then create an index for just that group of pages.

The home url ( is the Tier 1, the Topic Index is the tier 2, and the pages linked from that index are the tier 3 pages. By creating a separate index for each topic, you create a pyramid structure, which makes it easier for Google to index your pages. In turn making it easier for customers to find you.

Search Engine Optimized Content Writing
Self Help Books By Amazon

And by making it easy for Google to index your site, you've also made it easier for your clients to find your business, by finding your site through Google search.

For example, let's pretend you are a cat groomer in Maine, your business name is Sudds. The best url for you would be and then make each page keyword named, with pages titled stuff like:

When you look at that list, can you see how important domain name branding becomes? Every page on your site, is your brand name repeated in a link on the internet some where.

The url being named the name of the company, makes it easy for customers to find the URL. (People who search for you using the brand name "Sudds") And it helps people who don't know you yet, find you by topic (People who search for the topic "cat groomers near me")

Every page having a long tail keyword, makes it easy for your customers to search within your site to find the page they are looking for. 

Every page of the site being long tail keywords also tells Google your topic is Cat Grooming In Maine. It helps Google index your site in the proper categories and helps get the correct traffic to you (people who live in Maine and are searching for local cat groomers)

So, in the end, my advise to you on this, is to think about what you business name is, will people be searching for you by that name?

Ask yourself, how will people find you? what search terms will they use? Will they search for your brand name or will they search for your product?  This is organic search engine optimization, meaning people are searching for you by brand name. Organic search engine optimization is the most powerful type of seo out there, in terms of rank.

For some businesses, especially very small ones, it may be better to have a topic based keyword. For others, that may be a bad choice.

Company name branding should be part of you brand management marketing strategy, with domain name branding being top of the list priority to help increase brand identity.

Search Engine Optimized Content Writing
Self Help Books By Amazon

I'm an author. I write Dark Fantasy novels. But very few people who visit my site, know I'm either an author or know the titles of my books. The keywords "Dark Fantasy" or "Quaraun" (the name of the books) are not what people search for to find me. No. People search for the "brand name" EelKat instead.

Think of it this way... when you want to go shopping at your local WalMart but it's late and you don't know if they've closed forr the night yet... so you head to Google to find out...

Do you search for:

"hours of my local super market"


"hours of Biddeford, Maine, WalMart"

The first search will tell you the hours of HUNDREDS of stores in a 50 mile radius of your current computer location.

The second ones sends you straight to, to the page for the store in Biddeford, Maine.

Now if WalMart had a url that was anything other then, do you think, that exact search for that exact brand name, would have resulted in that exact site being #1 on page 1 of Google?



Brand name in url is why.

It's what domain name branding is all about.

Google knew you wanted when you searched for "walmart" and so that's what Google gave you.

In short, the brand name url makes it easier for customers to know WHAT to search for and at the same time it makes it easier for Google to index you and give customers what they are searching for.

Brand name in url is the thing I would have done differently. I started my website in 1997 with the url SpaceDock13 and never had traffic. I changed it to my brand name EelKat in 2013 and have had lots of traffic ever since. Just think how different things would have been, if I had started out with in 1997 instead of waiting until 2013 to change it to that?

I personally think band name in your url is one of the top, possible even the #1 most important thing, you should do when starting your business.

This article was originally written on: April 25, 2017

This page last updated on: April 25, 2017

Content Writer's Resources:

Ads by Rakuten LinkShare

More Posts Like This One:

World Building For Authors

  1. World-building In The Quaraun Series: Creating a Fantasy World
  2. In what order do you create your world?
  3. Twerking Dragons? The Joys of Writing your Novel with A Voice Recorder
  4. Creating A Magic System
  5. How would resurrection effect society?
  6. What The Ocean Gives Me (How Things In Your Life Affect Your Writing)
  7. How would you explain your Fantasy world to a stranger?

Character Creation For Authors

  1. Should You Stop Writing About Drug Addicts For Fear A Reader Will Start Drugs After Reading Your Novel?
  2. What is an Elf?
  3. How to Handle Writing Fantasy-Horror That Features Violence Against Children
  4. How to Write Hot Sex - Tips For Erotic Romance Authors
  5. Elves Faeries
  6. Albino Characters
  7. Transgender, Transsexual, Transvestite, or Intersex: What Is Quaraun?
  8. Elves, Drugs, and Opium: A Look At The Drug Use In The Quaraun Books
  9. Writing Disabled Characters

NaNoWriMo & Script Frenzy & Big Fun Scary

  1. NaNoWriMo 2016: National Novel Writing Month, Recorded Live
  2. NaNoWriMo Overachievers: How did you do it?
  3. How Long is 50,000 Words?
  4. Why Write 50,000 Words In 30 Days?
  5. How long does it take to hit 1667 words?
  6. Average Typing Speed
  7. I’m "evil" because I write books? WTH? Anyone else ever get this?
  8. The Script Frenzy Plot Machine Outputs. Hilarity ensues . . .
  9. Top 25 Clichés in YA novels (A NaNoWriMo Post)
  10. NaNoWriMo 2009 Rapunzel Plot Started
  11. 2009 Half Way Mark Report For Year of Doing Big, Fun, Scary
  12. How To Write A Stage Play Script Frenzy 2010 RE: Dirty tricks Cheats and Writing Dialogue
  13. Script Frenzy 2010 Updates: I’ve started work on “The Alien Bible”
  14. SCRIPT FRENZY 2010: I WON! & Psycho Stalker Attacks
  15. When Unpublished Writers Stalk Authors or My response to the craziest email I've ever gotten: You Stole My Idea - I wanted to write a book, but you already wrote it 10 years ago!
  16. KBoards, The NaNoWriMo ML Rumor & The Stalker Who Hacked My Accounts
  17. Hacked: My Website Was Hacked! Have Information? The FBI Wants To Know

Web Building For Authors

  1. Our Primary Site Topic Is Small Penis? Reaching #1 on Page 1 of Google. 
  2. How many pages does a SBI site need to be?
  3. Keyword marketing
  4. What url structure should I use? 
  5. What Keywords Do I Use On My Site?
  6. How To Place KeyWords On Your Page
  7. Tom Addams and The Warrior's Forum, Come Back For A 3rd Attack
  8. Flamboyant Nipples - Tom Addams & The Warrior's Forum Returns
  9. Bad Reviews Are Good for You - Tom Addams & The Warrior's Forum 2013 Edition
  10. Google Flagged Your Site! What To Do?
  11. Spending Money To Make Money Online
  12. Online Income: The Reality vs The Fantasy
  13. Create Original Content
  14. People are not interested in long winded copy?

Top 50 Most Visited Pages

  1. Medieval Servants: Their jobs and their place in historical fiction.
  2. Amphibious Aliens: The Story of Etiole & The World's Most Haunted Car
  3. On being a handicapped CosPlayer at PortCon Maine 2017
  4. Flamboyant Nipples: The KKK's New Gay Hating Site About Old Orchard Beach
  5. The GoldenEagle: An Auto-biography of the World's Most Haunted Car
  6. How Long is 50,000 Words?
  7. Writing Mute Characters
  8. Autism, Asperger, PTSD, & Mad Cow: What is wrong with Quaraun? (Writing A Clinically Insane Character Accurately)
  9. Writing Dares Random Generator
  10. Stephen King's The Thinner and The Gypsies Of Old Orchard Beach, Maine
  11. The Saco River Curse
  12. Don't put flyers on people's cars...
  13. Our Primary Site Topic Is Small Penis? Reaching #1 on Page 1 of Google.
  14. Why Crude Adult Comedy and Pink Humor Yaoi Is Not Erotica
  15. Quaraun Free To Read Online Complete Chapter Index In Chronological Order
  16. Albino Races - Moon Elves In The Quaraun Series
  17. Help FBI End Anti-Gay White Power Terrorist Attacks of Old Orchard Beach
  18. Autism, Asperger's, And The Danger of The Self-Diagnosis
  19. 600 Pages: Epic Big Super Sized Novels and Why You Should Never Write One
  20. The Jiggler & The G-String Teddy Bears | The Adventures of Quaraun The Insane
  21. Spell Casting Side Effects: Magic In Quaraun's Universe | Author Interview
  22. Necromancy: Fact Vs Fiction; Or How Can You Be A Necromancer In Real Life?
  23. The Dazzling Razzberry aka EelKat's Autism Awareness Car
  24. The Gypsies of Old Orchard Beach - page 1 (Online Release of Banned Book)
  25. Markiplier Jacksepticeye and Pewdiepie Play Resident Evil 7
  26. What Type of Music Does A Gypsy Listen To? My Top 10 Favorite Bands
  27. World's Most Haunted Car Merchandise
  28. Is It a Novel, a Novella, a Short Story or Something Else?
  29. I Am Not GhoulSpawn | Excerpt From Rose Garden of The Pink Necromancer
  30. BoomFuzzy Chapter 1 (Novel Excerpt - Quaraun The Insane)
  31. Psychedelics In A 'High' High Fantasy World (High Elves Getting High)
  32. World-building In The Quaraun Series: Creating a Fantasy World
  33. City of The Slushies | Chapter 7 | Quaraun The Insane
  34. How to Handle Writing Fantasy-Horror That Features Violence Against Children
  35. How To Write A Stage Play Script Frenzy 2010 Writing Dialogue
  36. Quaraun GhoulSpawn and The Lich Lord's Lover: The Lover's Triangle
  37. An Elf Gone Mad: The Rise of The Pink Necromancer
  38. A Field of Poppies On The Road To Witch Pond | Summoner of Darkness
  39. The Banshee Sisters: Bean-Nighe and Ben-Neeyah In the Swamp of Death
  40. Amphibious Aliens: My health since the stroke and Etiole . . .
  41. Beware of White Men In Gypsy Clothing: Fake Psychic Scams
  42. Online Income: The Reality vs The Fantasy
  43. OtherKin: My 30th Anniversary of Being Transgender
  44. Autism and the Stigmas - Why Can’t You Accept Me As Me?
  45. Old Orchard Beach Hate Crimes
  46. Suicide, Rape, and Abuse In The Quaraun Series
  47. Writing Racist Characters VS The Ku Klux Klan In Old Orchard Beach, Maine
  48. A Gallery of Fetish Shoes
  49. Custom Leggings - Designs By EelKat
  50. EGL: Elegant Gothic Lolita

Where to get ideas

  1. Story Prompts & Writing Dares
  2. Ideas, Ideas, Ideas (Where Do You Get Them?)
  3. Daily Writing Prompts June 2017

Life In Old Orchard Beach

On Writing The Quaraun Series



The Quaraun Series On Amazon:

I am wondering why has Amazon moved the Quaraun books to the category "Transgender Romance" and also "Gay Erotica"? The base story is a deeply depressed, suicidal, drug addict Elf who's lover commit suicide and he's trying not to do the same. It's an old Elf in a tavern, monologuing a lot of flashbacks and back story scenes of his youth. These stories are dark, bloody, angsty, full of drug use, murder, rape, Medieval torture, mental/physical/emotional abuse, and references to depression and suicide - no romance in it, unless you count the occasional (and usually brutally violent) rape scenes that show up in nearly every volume - sorry - no clue what Amazon is thinking or why they moved these to Romance and Erotica, but these books are NOT even close to being Romance or Erotica on any level at all. When I published these books I put them in "Dark Fantasy" and "Yaoi". If they show up in any category other then "Dark Fantasy" and "Yaoi", it's because Amazon put them there without my authorization or approval.


The Autism Awareness Articles

Think you know what it's like to live with Autism?

You might be surprised how little you really know.

A look at REAL Autism and the myth spread by those with a self-diagnosis.

Ads by Share-A-Sale

Got An Autism Related Site Or Blog?
Want To Embed These Quotes, Memes, and Fact Sheets On Your Site?
Here's How:

  • Step 1: Go to this Pinterest Board:
  • Step 2: Click on the pin quote/meme you want to use.
  • Step 3: Click the 3 dots   "..."
  • Step 4: Click the word "embed"
  • Step 5: Select the pin size (I'm using size "medium" on these pages, in case you were wondering.)
  • Step 6: Highlight & copy the html code.
  • Step 7: Paste code into any html block on your blog or website.
  • Step 8: Save & publish your blog or website. And you're done!

Still can't find what you're looking for?
This site has 6,000+ pages on it. 
Try the search button...

Custom Search