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SEO Advantages of Embedding YouTube Videos On Your Website


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By EelKat Wendy C Allen


Answering questions again. Doing a lot of that today. We have once again and question from 

The Warrior's Forum

[quote=sflosi34;11076515]Hello everyone,

I have recently though about making video content based around a niche that I picked. 

My question is should I stick with youtube where my channel would have the possibility of being lost in the crowd or should I make my own website where I could get a more targeted audience and monetize the site when the time is right?

Thank you for any replies as they would be a big help in helping me decide.[/quote]

What I do is publish videos to YouTube, then embed then into the articles on my website.

I don't focus on driving traffic to YouTube, rather I focus on driving traffic to my website pages that the videos are embedded into.

If you look at my YouTube channel you can see a stark difference in the view counts of videos embedded in my site and videos just on YouTube only. The ones on YouTube only have 20 to 30 views each; while the ones embedded into my web site have 2,000 to 65,000 views each. Quite a big difference. My videos with the highest view counts get their views from my website visitors watching my videos on my website.



Hamsa
Eye of The Grigoi
Eye of the Watchers
Eye of God
Hand of God
Eye of Protection
Evil Eye
Gypsy Curse


Not many people visit my YouTube channel and watch my videos directly from YouTube, but most of my website traffic watches the videos embedded on my site.

I think it is very difficult to rank super high in YouTube search results because there are so many YouTube videos being made every day. Whereas, it's easier to rank a web page high on Google search results, and put the video on that page, resulting in the video ranking high, because the site page ranks high.

I have 600+ videos and only about 100 of them are embedded into my website yet. I have to get to work on embedding the rest, because that really does have a massive effect on view counts.

Based on what I see happening on my own channel, I think it's far more productive to focus SEO marketing on a website page, and embed your YouTube videos into that page. While I have seen SEO marketing work in a few videos, it seems to work far better in website pages, so promoting web pages with my YouTube videos embedded into them, is a bigger focus for me, then just promoting the YouTube videos on their own in YouTube.

[quote=sflosi34;11076537]

Thanks for the reply. I should have more clear. I haven't made a channel yet. While I like your idea my niche would be gaming and I'm not sure it would work keeping content on separate sites.

[/quote]

Write a quick article about the game, then post your videos at the end, saying something like... "And now you can watch me actually play the game and see for yourself how great it is!"

That's what I do for my gaming videos.

So far I've only done it for my Slime Rancher videos.

I have have a full 500 hour playthrough of Witcher 3 The Wild Hunt going up... one that includes me modded the hell out of the game and turning Geralt into a pink Necromancer Elf and his horse Roach into a glittering purple unicorn that shoots lightening bolts (mods are amazing!)... the witcher senses are pink and purple.... and omg, I figured out how to dye his armour pink.... then I had him run off chasing pigeons and running away from monsters instead of fighting them....and there's and entire section where I decided to see how long it would take to pick 1,000 flowers out in the field... the answer... it took 4 hours. I made a 4 hour long video of hippie Geralt picking flowers for no reason at all. At level 16 I went after a level 30 Basilisk and spent 5 hours dying over and over again... but finally defeated it... 

I turned Geralt into a fruitcake ... 

500 episodes of Geralt acting like he's high on opium.  :D 

Yes, I did turn him into Quaraun. What'd you expect after what I did with my Magicka gameplay?

I guarantee you've never seen anyone play Witcher the way I do... And that was easy mode... I'm gonna replay the whole thing on Death March... 

Right now, I'm doing something equally as insane... I'm making 500 pages for my website... and I'm going to comment on every single video in the 500 episode mega series of Geralt as drug addicted flower picking, pigeon chasing hippie who runs from monsters.

In short... I'm gonna do what I do best: write fanfiction... I'm writing 500 pages of fan fiction... and embedding the corresponding video into it. I'm gonna drive Geralt's screaming fangirls from fanfiction.net straight to my website to read Geralt fanfiction where they'll also find my psycho cray pink Geralt on a purple unicorn gameplay videos to watch.

Hey, it is absolutely, completely, totally, 100% possible to make gaming content for your website and embed your gaming videos into them.

Think creatively. You can and will find a way to create pages on your website that allow you to embed your gaming videos.

[quote=sflosi34;11076607]

Thank you everyone for the responses. The only thing I am concerned with is the advertiser boycott that is currently hitting youtube. Not that money is the main goal in putting out videos, but I would like to see some money for the time and I don't know if ad revenue will do that.

[/quote]

The "YouTube" boycott, doesn't just effect YouTube... ALL of AdSense is being hit hard by it. And it has nothing to do with how much you make per click.

The $1 per 1,000 view myth, is respun everywhere and has no real basis in fact at all, because Google pays you per ad CLICKED on, not per ad impressions viewed, as the common myth falsely says. Once you get into YouTube you're gonna start hearing everyone preaching the $1 per 1,000 views chant. Ignore them. They haven't got a clue what they are talking about.

AdSense pays 61% of AdWords bid rate.

Go to your AdWords account (log in is same as your AdSense, if you have one you have both) click on "Tools" > "Keyword Planner"

In the Keyword planner, type in any keyword (tag) that you use in your videos. It'll give you a list of relevant similar keywords, tell you how many search it receives each month, and more importantly it tells you the bid rate.

The bid rate is the cost the advertiser pays per click to AdWords. AdSence in turn pays you 61% of that.

In other words if the bid rate is $1. That means the advertiser pays Google $1 per click and Google in turn pays you .61c per click.

Bid rates start at .01c and can go up to several thousands. There exist keywords where the advertiser pays $5,000+ per click. Meaning if you get clicks on your video from that particular keyword, YouTube would pay you $3,050 for ONE CLICK on just ONE VIEW of your video.

High paying keywords are rare, so it doesn't happen often.

MOST keyword bids are under .50c per click, MANY are under .10c per click. meaning that MOST often you get paid only .06c to .30c per click. Which for MOST creators translates into about $1 per 1,000 views.

For everybody who makes $1/1000 there are just as many making .20c/1000 and as many making $100/1000. 

$1/1000 is the AVERAGE, meaning the bell curve center that MOST people can expect, but it also means that there are also lower and higher pays, and some are extremely low or extremely high on the far ends of the bell curve.

If you are making .50c/1,000 views that simply means you are using low bid keywords to tag your videos with, as Google pays you per click, not per view.