Welcome to the New


Marketing Your Book


By EelKat Wendy C Allen

Below are questions which have been sent to me from my readers via the Ask EelKat advice column. Each question is a link. Clicking that link will take you directly to the article which I wrote to answer said question. I have tried to arrange them by category in order to make it easier for you to find the answers you need.

As my long time readers will already know a server crash took down most of the old free-hosted site on June 4, 2013 (which was online since 1997 and had reached 6,000+ pages). Thankfully everything was saved on a separate hard-drive and the site is being rebuilt with a new host and for the first time on it's own domain. YAY!

I am currently moving all 6,000 questions&answer articles to this site one page at a time, at a rate of about 4 to 7 new pages being added each day, so be patient. Not all links are yet clickable. This process started on September 2, 2013 and will be ongoing at least through to January 2014. (And it may be well into 2017 before all 6,000 pages will be back online if I continue at this rate of 5 a day.)

Marketing Dos:

Marketing — Why you need this step before you publish the book

Waiting Room Copies. What Are They And Should I Be Doing This?

Attracting Readers (Customers) to your business

Marketing with Yahoo Answers

Marketing Don'ts

What do you think of putting flyers on cars?

What exactly is a bestseller? (With info on a common way authors scam readers)

Business Cards, Letter head, Etc

Should I use Business cards to attract readers?

Dealing with Fans


How Do I Get in With Amazon?

How Can I Add Content to My Amazon Page? It Looks Kind of Bare!

What Else Does Author Central Offer?

How Do I Get into the "Search Inside the Book!" Program?

How Else Can I Make My Book Page Look Better?

What is the difference between CreateSpace and Kindle?

I Got a Great Review, But They Can't Post It Directly on My Amazon Page. What Can I Do?

I Got a Nasty 1 Star Review, How Do I Get it Removed?

Should I Comment on Reader Reviews?

Help! I Found My Book Being Sold on Amazon With Under a Different Author's Name and With a Different Cover?

What Does My Ranking Mean?

How Do Reviews Effect My Rank?

I Have a Website, Can I Get People to Buy from Amazon.com?

There's Someone Selling Copies of My Book on Amazon Marketplace But I Haven't Sold Any Books Yet! How Did They Get My Book?

There's Someone Selling My Review Copies on Amazon! Can They Do That?

Getting Reviews and Publicity (Non-Amazon)

Where Do I Send My Books for Review Before Publication?

Should I Get My Book Reviewed Through LibraryThing?

Why Are These Reviewers Important?

How Do I Get a Review After the Book Is Published?

Buying Reviews

Why Aren't Paid Reviews Recommended?

What Do I Do With Reviews?

How Do I Edit a Review?

I Sent Out a Book to Be Reviewed, But It Wasn't. Shouldn't They Send the Book Back?

I Got a Terrible (One Star) Review! Can I Make the Website Where It's Posted Take It Down?

Are Bad Reviews Good For You?

I Keep Hearing About Self-Publishers Getting Burned By GoodReads. Is It Safe For Me to List My Book and Ask For Reviews There?

Are Blogs Worth Sending Books To?

What Are Blog Tours?

What Are Book Tours?

Should I Be Doing Book Signings and If So, Where and How, What Do I Do?

What is a Press Kit?

What Is in a Press Kit?

Do I have to have a Press Kit?

What is a Press/Media Release?

Can I Just Write a Media Release Announcing My Book?

How Do I Get My Press Release to the Media?

What Is a Publicist?

Can I Be My Own Publicist?

Should I Use My Own Name When I Am Publicizing My Book?

Are There Any Awards to Which I Can Submit My Book?

Are Book Awards Worth Anything (Will Anyone Care)?

How do I get into Barnes&Noble.com?

Can I link to my Barnes&Noble page via my own website?

Your Questions Answered

Who can I contact if my questions are not answered here?

What's a marketing plan and why do I need it?

How do I write a marketing plan?

How do I do that?

How do I reach my audience?

So social media is all I need?

I'm getting confused about when I need to edit, market, and send stuff out!

Do I need a publicist?

Should I use a publicist to announce my book?

What else do I need to have for a marketing plan?

So, all I need to have is a clear plan and that will guarantee my success?

Do I need a sales representative?

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UPDATE: June 5, 2017
US Department of Justice, Civil Rights Division,
Joins FBI In Investigation of
Old Orchard Beach Town Hall and Police Department 
For Hate Crimes & Discrimination Done To
140+ Gypsies, Blacks, & LGBTQA+ Residents

Have Information?
Please Call FBI Agent Andy Drewer @ (207) 774-9322  

More info on what happened can be found HERE.